Marketo Custom Objects !!top!! | Windows EXTENDED |

With the advent of and advanced Segmentation , is there still a need for Custom Objects? Absolutely.

Marketo Custom Objects (COs) are specialized data structures used to store information beyond standard lead or company fields, such as purchase histories, product inventories, or event registrations. Core Concepts & Structure marketo custom objects

The main reason to use Custom Objects is to solve the . With the advent of and advanced Segmentation ,

You can use data within these objects to trigger emails or personalize content via Velocity scripting . Key Concepts & Relationships such as purchase histories

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