Audit your current presence. Delete complaints, delete "average" content, and remove yourself from petty arguments. Wicked clout operates from a position of power, not reaction. Never complain.

Your visuals must match your energy. Wicked clout has a specific look: usually high-contrast, dark, futuristic, or retro-nostalgic.

You are judged by the company you keep. Wicked clout is usually networked.

The ability to influence the opinions, behaviors, and purchasing decisions of a large audience.

Historical archives, such as a 1924 edition of the Kittanning Simpsons Daily Leader Times , describe spectacular defensive plays made against a "wicked clout" in the ninth inning. In this era, having "clout" meant you possessed the physical strength to change the course of a game with a single swing of the bat. 2. Defining "Clout" in the Modern Era