(from lesser examples not shown):
: A masterclass in corporate strategy, this video uses a 7-minute animation to explain the brand’s marketing secrets. It features smooth transitions and unique character designs that keep viewers engaged despite its length. whiteboard animation examples
: This video uses basic sketches to illustrate complex theories on human motivation. It is often cited as a perfect example of how simple drawings can amplify a powerful script. (from lesser examples not shown): : A masterclass
This paper analyzed only successful examples. A control study comparing WBA to live-action or slides for the same script is needed. Additionally, the “whiteboard” is now often digital (tablet simulations); future work should compare analog-style vs. perfectly clean digital WBA. It is often cited as a perfect example
: Large brands like UPS, Coca-Cola, and Adobe use this format to explain logistics, new initiatives, or software features.
Whether you are looking to create your own video or just looking for inspiration, here are the best and why they work so well.
Visible hand presence increases perceived authenticity and attention guidance (RSA, Dollar Shave Club) but slows down complex visuals. For abstract concepts (Charity: Water), handless morphing allows more fluid metaphor. For training (UPS), the redrawing of corrections is uniquely powerful.