I hope this helps! Let me know if you have any questions or if you'd like me to expand on any of the sections.
To set up Matomo UTM tracking, follow these steps: matomo utm tracking
https://yourwebsite.com/landing-page?utm_source=twitter&utm_medium=social&utm_campaign=product_launch I hope this helps
Matomo is a powerful privacy-focused alternative to Google Analytics, and its campaign tracking capabilities are designed to be both flexible and compatible. While Matomo has its own tracking parameters (starting with mtm_ ), it offers native support for standard UTM parameters, ensuring you don't lose data when switching from other platforms. Why Campaign Tracking Matters matomo utm tracking
💡 Matomo respects visitor privacy. Unlike some platforms, it doesn’t rely on cookies alone for campaign tracking, making it a great choice for GDPR-compliant UTM tracking.