Edreams Factory

– the large European online travel agency (OTA) that operates brands like eDreams, GO Voyages, Opodo, and Travellink. Their internal tech or development teams are sometimes informally referred to as the “factory” (e.g., their engineering hub in Barcelona).

The ultimate output of the eDreams Factory is the subscription model. This represents the pinnacle of their standardization strategy. edreams factory

By treating these add-ons as standardized "parts" that could be attached to any flight ticket automatically, eDreams mimicked an assembly line. They moved from being a ticket reseller to a travel product manufacturer. – the large European online travel agency (OTA)

Launched in 2019, eDreams Factory is an incubator and accelerator program designed to foster innovation and entrepreneurship within the travel industry. By leveraging eDreams' extensive expertise and resources, the factory aims to develop and integrate groundbreaking technologies that address the evolving needs of travelers. Launched in 2019, eDreams Factory is an incubator

The answer was the "Factory" approach:

In traditional manufacturing, a factory succeeds by standardizing parts to build a final product efficiently. eDreams applied this logic to travel. They realized that while every traveler wants a different destination, the components of a trip are largely the same: a seat, a bag, insurance, and a rental car.

To understand the "Factory" concept, one must look at the history of eDreams. Founded in the late 1990s in Silicon Valley and later moved to Barcelona and Madrid, eDreams grew rapidly by consolidating airlines and inventory. However, by the early 2010s, the OTA model faced a crisis.