Scope Of Marketing Research Ppt < Free – REPORT >

From strategic planning to tactical execution

Once the consumer is understood, the scope shifts to the tangible offering: the product. Product research is a continuous process that spans the entire lifecycle of a good. In the development phase, it involves concept testing and product screening to filter out ideas that lack market feasibility. As the product matures, research shifts toward packaging design, branding, and product positioning. A critical component of this scope is competitive product analysis, where businesses evaluate rival offerings to identify gaps in features, quality, or utility. This allows companies to innovate and refine their products to maintain a competitive edge. scope of marketing research ppt