The UGC Pay Matrix: What Creators Should Really Charge (And Brands Should Really Pay)
For employees transitioning from the 6th to the 7th CPC, the new basic pay was calculated using a . ugc pay matrix
So whether you’re a creator tired of “$40 for 15 videos” or a brand wondering why a quote jumped from $300 to $800—now you have a map. The UGC Pay Matrix: What Creators Should Really
Implementation of UGC Revised Pay Scales, 2016 to the Teaching st Add licensing for ads
| Usage Scope | Additional Fee (as % of base rate) | |-------------|-------------------------------------| | Organic social only (brand’s feed) | 0% (included) | | Organic + owned website / email | +20–30% | | Paid social ads (Meta, TikTok) | +50–100% | | In-store display / OOH | +100–150% | | Exclusivity (you can’t work with competitors) | +200–300% per 6 months |
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These are one-time usage fees for 30–90 days on social channels only. Add licensing for ads.