1.0 — Marketing

Because consumer data was scarce and difficult to gather, companies treated the market as a monolith. There was little segmentation. A car manufacturer built one family sedan, and their marketing strategy was to advertise that single car to everyone, from a college student to a grandfather.

This framework was linear and logical, perfectly suited for an industrial economy. marketing 1.0

Marketing 1.0 is a term popularized by Philip Kotler, often referred to as the "Father of Modern Marketing." It describes a period—largely spanning from the Industrial Revolution through the 1950s—where the primary objective of a company was Because consumer data was scarce and difficult to

Marketing 1.0 is characterized by a product-centric approach, where the primary focus is on producing and selling products or services. This approach is often referred to as the "production era" of marketing (Kotler & Keller, 2006). During this period, marketing was primarily concerned with creating and distributing products, with little emphasis on understanding customer needs or wants. This framework was linear and logical, perfectly suited