Google Analytics Tally Forms |work| Jun 2026

Create custom forms to collect specific data Track form submissions and analyze data in Google Analytics Get insights into user behavior and optimize your website

| Question | How GA4 Helps | |----------|----------------| | | Use the Traffic acquisition report to see if users arrived via organic search, direct link, social media, or paid ads. | | Do users drop off before finishing? | Create a funnel exploration with steps: session_start → tally_form_start → tally_form_submit . | | How long does it take to complete the form? | Use the time-to-event analysis in Explore to measure the average duration between form_start and form_submit . | | Which device or browser causes issues? | Check the Tech details report (device category, browser) segmented by tally_form_submit vs. tally_form_start . | | Do returning users submit more often? | Segment by user type (new vs. returning) and compare submission rates. | google analytics tally forms

Gain deeper insights into user behavior Optimize your website for better performance Make data-driven decisions Create custom forms to collect specific data Track

Open your form in the Tally dashboard, go to the Integrations tab, and select Google Analytics . Paste your ID and connect. | | How long does it take to complete the form

Once integrated, Tally automatically sends specific events to your GA4 property: Event Name Description Tally.FormPageView Triggered when a user first lands on the form. form_submit Sent the moment a user successfully completes the form. Tally.FormStepView