| | Candid Example | |------------------------------|---------------------| | “I always communicate proactively with my team.” | “Last sprint, I forgot to tell a developer we changed the API spec. He built three endpoints based on old docs. Now I share a daily 2‑min voice memo of changes.” | | “Our product helps users save time.” | “One user told me: ‘I used to spend 4 hours reconciling receipts. Now it takes 10 minutes – but I still hate doing it.’ That honesty shaped our next feature.” |
: These shots often catch the height of a social interaction, such as a surprised reaction or a shared joke. Comparison: Posed vs. Prompted vs. Candid Understanding the difference helps in achieving the right aesthetic: Style Goal Example Interaction Posed Intentional composition and timelessness "Stand here and look at the camera." Prompted Guided movement to spark emotion "Run toward each other like it’s a rom-com." Candid Real moments that happen naturally A shot taken while you're actually laughing at a joke. How to Achieve a Candid Aesthetic If you want to "look" candid while being aware of the camera, experts suggest focusing on candid example