By integrating these digital tools, the Murugappa Group's financial arms have seen significant operational improvements: Smart Sales App by Chola - Apps on Google Play
The LEAP initiative successfully integrated Chola’s CRM with the (including user data from Tube Investments and Carborundum Universal). This allowed for captive ecosystem lending —offering pre-approved loans to existing group customers within 60 seconds. leap chola murugappa sales
As of early 2026, the Murugappa Group's financial arm continues to show robust growth fueled by these digital initiatives: By integrating these digital tools, the Murugappa Group's
The initiative was launched to revamp traditional sales strategies and expand market reach through several key goals: You can now share this thread with others
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