Saregama Page

In an era of "fast music," why does a Gen Z listener in Delhi queue up Chaudhvin Ka Chand Ho ? The answer is algorithmic serendipity, but the reason is emotional permanence.

In 2023 and 2024, Saregama made headlines by pulling its entire catalog from platforms like Spotify and Wynk during royalty disputes. This is the nuclear option. When Saregama withdraws its music, Spotify loses the "Old Hindi" genre entirely. Suddenly, users realize that their "Golden Era" playlist is empty. saregama

: Music licensing accounts for roughly 70% of total revenue , with content monetized via digital streaming platforms like Spotify, YouTube Music, and Amazon Music. In an era of "fast music," why does

In the cacophony of the 2020s, where an AI can clone Arijit Singh’s cry in under ten seconds and Spotify playlists are optimized for “background noise,” there exists a peculiar, almost anachronistic company tucked away in Kolkata’s Rishra neighborhood. Inside its vaults are not gold bars, but the faint hiss of 78 RPM records, the crackle of a bygone era, and the legal rights to 72% of all Hindi film music produced before the year 2000. This is the nuclear option