"You crossed your arms when the CFO asked about cost. Your voice went up an octave. Your body said 'defensive' while your mouth said 'confident.' In communication, congruence is king."
In the modern corporate ecosystem, professional success depends heavily on information exchange. Effective Business Communication by Asha Kaul, a professor at the Indian Institute of Management, Ahmedabad (IIMA), serves as a foundational text on this subject. The book bridges theoretical communication frameworks with practical corporate applications. It provides professionals and students with actionable strategies to navigate complex organizational networks. 🏢 The Core Philosophy of Communication effective business communication by asha kaul
She showed Slide one for 90 seconds. Then she paused. "You crossed your arms when the CFO asked about cost
Body language, facial expressions, and gestures play a vital role in reinforcing or undermining spoken messages. Effective Business Communication by Asha Kaul, a professor
Twelve minutes in, the CFO interrupted. "Meera, what does this cost?"
Kaul draws a hard line here. She defines as that which does not mislead the audience, hides no negative news behind jargon, and respects the reader's intelligence. Unethical communication , conversely, focuses solely on the sender's benefit, often at the cost of the receiver.
Tailoring the tone and channel (e.g., email vs. face-to-face) based on the audience's background and the message's complexity. 3. Practical Applications