Will I Am Thatpower 🆕 Safe

“This is my time, this is my moment / I feel it in my soul”

The song "That Power" is a collaboration between American rapper and singer will.i.am and Canadian singer Justin Bieber. Released on January 18, 2013, the song was a promotional single for the 2013 Super Bowl XLVII halftime show. The song's lyrics focus on themes of empowerment, motivation, and perseverance. will i am thatpower

For this track, will.i.am reunited with Swedish production powerhouse Steve Angello. The two had previously collaborated on the Black Eyed Peas' track "The Best One Yet (The Boy)." Angello, one-third of the legendary Swedish House Mafia, brought the "big room" sound—thumping kicks and soaring synths—that defined the era. “This is my time, this is my moment

This might have sunk a lesser artist, but "This Is Love" acted as an anchor. Despite the leaks, the single dropped officially on May 14, 2012 (digitally) and June 3 (physically). It debuted at number one on the UK Singles Chart, becoming will.i.am's second solo number one in Britain (following "This Is Love"). For this track, will

The imagery was dystopian yet optimistic. will.i.am, dressed in his trademark futuristic streetwear, moves through the rain, immune to the elements. Eva Simons appears like a cyberpunk diva, her hair styled in sharp angles, delivering her lines with an intensity that matched the thumping bass. The video stripped away the opulence typical of hip-hop videos of that era—no gold chains or mansions. Instead, it focused on raw emotion and urban isolation, suggesting that "love" (and music) is the only thing that survives in a cold, digital world.

Directed by Evan Bernard, the video takes place entirely on a rainy London street at night. The aesthetic is stark: black and white cinematography punctuated by splashes of neon graffiti and the glowing blue headlights of a futuristic car (often speculated to be a nod to his role as a tech innovator).

Released as the third single from his fourth studio album, , will.i.am’s "#thatPOWER" (stylized as #thatPOWER) featuring Justin Bieber became a definitive pop-EDM anthem of the early 2010s. Combining futuristic themes, high-energy club beats, and a high-profile collaboration, the track solidified will.i.am's reputation for merging music with cutting-edge technology. The Story Behind the Collaboration