Digital Santillana

To survive, Santillana needed to digitize its backlist and create new, digital-first intellectual property.

At the core of Digital Santillana is the Integrated Digital Ecosystem (EDI) , a centralized environment that integrates all school services. Launched in major markets like Brazil and Mexico, EDI provides a safe and personalized space for teachers, students, and families to interact. digital santillana

The shift toward Digital Santillana offers several transformative benefits for educational institutions: №4 (7) 2020 To survive, Santillana needed to digitize its backlist

Digital Santillana: A Strategic Analysis of Digital Transformation in Educational Publishing " evaluating its adaptive strategies

Through tools like the Markbook , teachers can monitor student performance in real-time, allowing for data-driven interventions to support those who may be falling behind.

This paper examines the digital transformation strategy of Grupo Santillana, a leading educational publisher in the Spanish-speaking world. As the publishing industry faces disruption from open educational resources, interactive platforms, and changing consumption habits, Santillana has pivoted from a traditional content provider to a comprehensive educational ecosystem. This analysis explores the company's shift toward "Santillana Digital," evaluating its adaptive strategies, key technological platforms, and the challenges it faces in balancing legacy print revenue with aggressive digital expansion.

Digital Santillana: Revolutionizing the Classroom for a New Era