The immediate hook of the book is its title. In popular culture, the word "bitch" is often used to describe a woman who is aggressive or unlikeable. Argov hijacks the term and flips the script. In her lexicon, a "bitch" is simply a woman who stands up for herself. She is not a "nice girl" who bends over backward to please a partner at the expense of her own dignity.
The book’s enduring popularity lies in its straight talk. It validates what many women instinctively know but are often socialized to ignore: That being "nice" is not the same as being good, and that holding your ground is not the same as being difficult. In a world that often pressures women to be agreeable, Sherry Argov’s message remains a necessary reminder that the most attractive thing a woman can own is her own spine. dl/why-men-love-bitches-3
The final irony: The "bitch" wins not by making a man love her, but by loving her own life more than she loves him. And that very indifference to his approval is what secures his genuine interest. The immediate hook of the book is its title