Deverakonda is currently in a "rebuilding phase," focusing on content-driven films.
Deverakonda owns a production company called , which has produced several films, including "Arjun Reddy" and "Geetha Govindam". vijay deverakonda movies
His first film as a lead, this National Award-winning romantic comedy was a major success and introduced him as a fresh, relatable talent.
Post Arjun Reddy , Deverakonda aggressively built a pan-Indian brand.
In , he pivoted 180 degrees from the aggressive Arjun Reddy to play Vijay Govind, a quintessential gentleman and lecturer. The film was a massive commercial blockbuster. His chemistry with Rashmika Mandanna became the talk of the industry, proving that he could dominate the mainstream family entertainer space just as effectively as the gritty drama space.