Access to Primus is typically integrated into the store’s IT infrastructure. Employees can log in via dedicated terminals in the break room or office. The interface is designed to be user-friendly, utilizing a mix of text, video, and interactive quizzes to keep engagement high. The modular structure allows employees to complete training in small increments rather than requiring hours of uninterrupted time.
Participants in the experimental group completed three mandatory Primus modules (“Fresh Fruit Handling,” “Digital Customer Service,” “Cashier Accuracy”). The control group received equivalent face-to-face training. rewe online kurse primus
The curriculum available on the Primus platform covers the breadth of responsibilities found in a REWE market. The courses generally fall into three main categories: Access to Primus is typically integrated into the
In the modern retail landscape, digital transformation extends beyond supply chains and checkout systems; it fundamentally reshapes how employees are trained. For REWE, one of Germany’s largest supermarket chains, the "Primus" platform represents the central hub for this educational evolution. REWE online courses via Primus are designed to standardize training, ensure legal compliance, and enhance the skill sets of employees across the company's vast network of stores. The modular structure allows employees to complete training
A sequential mixed-methods design over 6 months (January–June 2026).
A longitudinal study tracking employee turnover and promotion rates among Primus users vs. non-users is needed. Also, cross-retailer comparisons (e.g., REWE vs. EDEKA vs. ALDI digital training) would reveal industry-wide best practices.