: Critical for pharmaceutical or high-tech industries.
| Category | Description | Typical Industries | Example | |----------|-------------|--------------------|---------| | | Designing, making, and delivering a product in significant volume or superior quality. | Manufacturing, consumer goods, food & beverage | Toyota – Lean manufacturing and assembly line management. | | Problem Solving | Creating new solutions for individual customer challenges. Typically knowledge-intensive. | Consulting, healthcare, R&D firms, software agencies | McKinsey – Conducting client diagnostics, data analysis, and strategy formulation. | | Platform/Network | Managing, maintaining, and growing a digital or physical platform that connects users. | Marketplaces, social media, payment systems, sharing economy | Uber – Matching drivers with riders in real-time, managing the app’s uptime, and handling trust & safety algorithms. |
: Coming up with new solutions to individual customer problems. This is common for service businesses like consultancies or hospitals. key activities in business model
Write down your #1 promise to customers. Then ask: “What must we do every day to fulfill that promise?”
If this activity stopped for one week, would customers notice immediately? Would revenue drop? Would you lose a strategic advantage? If yes — it’s a Key Activity. : Critical for pharmaceutical or high-tech industries
Once you’ve listed your Key Activities, use this checklist to sharpen your model:
“If your Value Proposition is the promise, Key Activities are the daily execution of that promise.” | | Problem Solving | Creating new solutions
Yet, among the nine blocks of the BMC (Customer Segments, Value Propositions, Channels, etc.), Key Activities are often the most misunderstood. Entrepreneurs confuse them with “everything we do,” while established companies overlook them as just “operations.”
: Ensure the quality of the product or service remains high as the company scales.