Xxvi Video 2022 Business Benchmark Report -

The winners of 2022 were not the companies with the best voiceover talent, but those who mastered visual vernacular —kinetic typography, captions, and purely visual storytelling. The report benchmarks that videos optimized for silent viewing generate 3x the conversion rate of those requiring headphones.

The 2022 Video in Business Benchmark Report from Vidyard indicates a 178% surge in business-related video creation, with user-generated content (UGC) accounting for 80% of all videos produced. Data shows that shorter, authentic videos under one minute are most effective for engagement, while longer content is now dominated by recorded meetings and webinars. For a detailed look, read the full analysis at Vidyard. Vidyard +3 AI can make mistakes, so double-check responses Copy Creating a public link... You can now share this thread with others Good response Bad response 4 sites Video in Business Benchmark Report - Vidyard Video length vs. viewer retention * This year, users created 420% more videos over 20 minutes in length. Videos under 3 minutes lo... Vidyard The 2022 Video in Business Benchmark Report is here ... Jun 21, 2022 Facebook

Because "XXVI" is the Roman numeral for 26, this report represents the 26th annual edition of what was formerly known as the "Video Developer Report" or "Video Encoding Report." It is a standard reference point for video engineering, streaming infrastructure, and monetization trends. xxvi video 2022 business benchmark report

The technical backbone of the report focused heavily on video codecs:

"As we move into 2023, video is no longer a channel," writes lead researcher Dr. Elena Vance. "It is the operating system of business communication. The XXVI report proves that speed, silence, and interactivity are the new trinity of success." The winners of 2022 were not the companies

The data consistently shows that video outpaces traditional text-based content in driving results: XXVI Video Downloader Browser - Apps on Google Play

The 2022 Business Benchmark focuses exclusively on (Total watch time divided by video length). The top-performing 10% of businesses (the "XXVI Elite") abandoned view counts entirely, optimizing instead for: Data shows that shorter, authentic videos under one

For the first time in the report's history, environmental sustainability became a distinct metric.

: There was a massive transition from high-production, external videos to internal, user-generated content (UGC) .

Based on the XXVI 2022 benchmarks, the report concludes with three mandates for the coming year: