Acts as the lifeblood of healthcare, enabling real-time monitoring and sharable insights .
is an award-winning provider of International Private Medical Insurance (IPMI) designed for expatriates and high-net-worth individuals. With service centers spanning Hong Kong, Dubai, the UK, and Singapore, the company focuses on "fast and accurate" service, living up to the "Now" in its name.
The future of "NowHealth" relies on seven key technologies that are reshaping how we interact with our own bodies. Technology Role in "NowHealth" nowhealth
Cigna, one of the nation's largest health insurers, saw an opportunity. While they were giants in the employer-sponsored market (insurance provided by jobs), they lagged behind in the individual market. They needed a way to speak directly to the consumer.
Cigna determined that brand equity was better spent building the name "Cigna" rather than a sub-brand that few people recognized nationally. Acts as the lifeblood of healthcare, enabling real-time
Today, NowHealth no longer exists as a distinct entity. If you search for it, you will likely find defunct links or press releases from 2018.
However, the experience was notoriously miserable. Health insurance websites were clunky, the jargon was impenetrable, and customers often felt they were buying a product they didn't understand from a company they didn't trust. The future of "NowHealth" relies on seven key
: Advances in genetic testing and biomarkers allow for individualized treatment plans that happen in real-time based on your current health status.
NowHealth was a bridge. It dragged a legacy insurance giant into the digital age, proving that customers wanted transparency and ease of use. Once the parent company learned those lessons, the bridge was dismantled, and the road was paved directly into the main Cigna brand.
Acts as the lifeblood of healthcare, enabling real-time monitoring and sharable insights .
is an award-winning provider of International Private Medical Insurance (IPMI) designed for expatriates and high-net-worth individuals. With service centers spanning Hong Kong, Dubai, the UK, and Singapore, the company focuses on "fast and accurate" service, living up to the "Now" in its name.
The future of "NowHealth" relies on seven key technologies that are reshaping how we interact with our own bodies. Technology Role in "NowHealth"
Cigna, one of the nation's largest health insurers, saw an opportunity. While they were giants in the employer-sponsored market (insurance provided by jobs), they lagged behind in the individual market. They needed a way to speak directly to the consumer.
Cigna determined that brand equity was better spent building the name "Cigna" rather than a sub-brand that few people recognized nationally.
Today, NowHealth no longer exists as a distinct entity. If you search for it, you will likely find defunct links or press releases from 2018.
However, the experience was notoriously miserable. Health insurance websites were clunky, the jargon was impenetrable, and customers often felt they were buying a product they didn't understand from a company they didn't trust.
: Advances in genetic testing and biomarkers allow for individualized treatment plans that happen in real-time based on your current health status.
NowHealth was a bridge. It dragged a legacy insurance giant into the digital age, proving that customers wanted transparency and ease of use. Once the parent company learned those lessons, the bridge was dismantled, and the road was paved directly into the main Cigna brand.