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(a portmanteau of "Laughing Out Loud" and "cameras") refers to a genre of live internet streaming, primarily active from approximately 2009 to 2016, in which broadcasters (often socially isolated or mentally vulnerable individuals) were encouraged or goaded by audiences to perform humiliating, erratic, or emotionally distressing acts for entertainment. The phenomenon is considered a precursor to modern trolling culture and a dark antecedent to the "reaction stream" and "drama" genres on platforms like Twitch and YouTube. lolcams

The decline began around 2015–2016 due to: : Different sites have different rules regarding content