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In the context of sports broadcasting, live streaming has been shown to increase fan engagement and provide a more immersive experience (Kassing & Sanderson, 2010). However, the impact of live sports streaming on traditional TV viewing habits remains understudied. canli mac izle
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The Impact of Live Sports Streaming on Traditional Television Viewing: A Study on "Canlı Maç İzle" in Turkey The Impact of Live Sports Streaming on Traditional
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This study contributes to our understanding of the impact of live sports streaming on traditional TV viewing habits in Turkey. As live sports streaming continues to grow, broadcasters and streaming services must adapt to changing fan behaviors and preferences. Future research should investigate the implications of live sports streaming for sports broadcasting, fan engagement, and the future of traditional TV viewing.