The popularity of the film on Bilibili is driven by three specific themes that resonate deeply with the contemporary Chinese work culture (often associated with "996" work culture and intense corporate competition):
Ranbir Kapoor’s portrayal of a simple, honest Sikh salesman is highly praised for its authenticity and lack of typical Bollywood "loudness".
The “Rocket” name came from a 2021 series where he attempted to build a — all parts from Bilibili-sponsored affiliate links. The rocket crashed, but the video’s honest breakdown of why (center of pressure miscalculation) became a cult hit. Bilibili users now call any ambitious but slightly doomed DIY project “doing a Rocket Singh.”
The film serves as a case study in how content can travel across borders, finding relevance in a completely different market when the themes of align with the host country's current sociological climate.
The film has spawned a secondary ecosystem of content on Bilibili: