To skip ads on ITVX, you must pay for the Premium subscription . There is currently no effective technical workaround to bypass ads on the free tier due to their server-side integration.
The most reliable way to remove ads is through official paid tiers or specific TV provider packages:
On a PC or Mac (Chrome/Edge/Firefox), you can use ad-blocking software to automatically skip the ad segments.
While ITVX is designed to force viewers to watch advertisements, there are several official and technical methods to reduce or skip them depending on your device and subscription status as of April 2026. Official & Paid Methods
: If you use Sky Glass or Sky Stream , you can add an "Ad Skipping" pack that allows you to fast-forward through adverts on the ITVX app.
If you are watching on a computer or specialized network, these community-tested methods may work:
) may still include ads or ITV promotions as required by contract. Promos: Short "unskippable" trailers for other ITVX shows may occasionally play before or during programs. 3. Alternative Approaches Users have reported unofficial workarounds, though these may be unreliable or against service terms: Desktop Browser Ad Blockers: Extensions like uBlock Origin or AdBlock can sometimes bypass ad scripts when watching on a PC, though ITVX frequently updates its player to detect and block these. The "Skip-Along" Glitch: Some users on desktop and catch-up services report that skipping forward past all ad markers immediately after a show begins, then restarting from the beginning, can sometimes "trick" the player into skipping those segments. Network-Level Blocking: Tools like
: Advanced users can use Pi-hole to block ads at the DNS level, though ITVX frequently updates its domains to bypass these blocks.
: Using extensions like AdBlock for Chrome or uBlock Origin on a web browser can often block ITVX's ad delivery.
On-demand shows and movies without regular ad breaks, plus access to the full BritBox library and the ability to download content for offline viewing.
This works for live TV or recent broadcasts.
