Tiktok Attribution Window -

TikTok Ads Tracking Accuracy: Fix Your Data Issues - Cometly

TikTok allows you to customize windows for different interaction types within its Attribution Manager : tiktok attribution window

TikTok doesn't track a customer's life cycle forever. It sets a clock. If the customer buys after the clock runs out, TikTok takes zero credit—even if the ad was the reason they wanted the product. TikTok Ads Tracking Accuracy: Fix Your Data Issues