Free themes often look generic. Envato themes are designed by professional agencies. If you want a "Apple-esque" landing page or a high-end luxury shop feel, you can find a template that nails that specific vibe instantly.
Most themes require you to install the theme, then install a set of "required plugins," and then import the demo content. This process can take anywhere from 30 minutes to a few hours depending on your hosting. envato theme wordpress
Choosing between these two platforms depends entirely on your project volume and the level of support you require. Free themes often look generic