To translate that into "Grump" terms:

The rating is powered by a unique algorithm that monitors daily. The data set is split 50/50 between mobile and desktop searches to capture device-specific trends.

It sounds like something out of a children's book, but don't let the cute name fool you. This metric is a serious (and very visual) way of understanding how your website performance impacts your bottom line.

You might think, "It’s just a cute rating, does it actually matter?"

Normal activity; a rising trend may signal an upcoming change.

For each keyword, the tool analyzes the top 100 search results. It calculates the average number of rank changes compared to the previous day.