Check your Facebook Insights to see when your specific audience is most active and schedule your posts for those peak windows.

The most direct way to boost content is by using the feature found on Facebook business pages.

User taps “Boost Post” below a published post ↓ Choose objective (e.g., more profile visits) ↓ Set audience (auto or custom) ↓ Set budget & duration ↓ Preview ad version (headline, button, link) ↓ Add payment method & confirm ↓ Post becomes “Boosting” → moves to Ad Manager

(or Promote / Amplify )

Facebook will ask what you want to achieve.