Earning trust through ethical and responsible conduct.
To understand how Sony lives this mission, we can break it down into four strategic pillars:
Sony's mission has evolved significantly since its founding: mission statement of sony
Pursuing the best by harnessing varying viewpoints.
Or, broken down into a you can adapt:
Leveraging different perspectives across global regions to create the "very best" content and products.
Fulfilling responsibilities to stakeholders and the environment. Earning trust through ethical and responsible conduct
Fulfilling responsibilities for the future through the "Road to Zero" plan, which aims for a zero environmental footprint by 2040. How the Mission Drives Strategy
Sony’s corporate identity is built on a single, powerful mandate that bridges the gap between high-end engineering and human feeling. Whether you are holding a PlayStation controller, watching a blockbuster from Sony Pictures , or capturing a moment with an Alpha camera, the company’s actions are guided by a unified purpose. The Official Mission Statement of Sony Whether you are holding a PlayStation controller, watching
Some of the ways Sony achieves its mission include:
Focuses on delivering Kando by combining world-class creative talent with proprietary technology across film and TV.