In the past, inventory data was often processed in batches overnight. If a store sold out of organic apples at 10:00 AM, the central system might not know until the next day. With SAP HANA’s in-memory computing, REWE has . When a customer checks the REWE app to see if "Oat Milk" is in stock at their local store, the data is pulled directly from the ERP. This reduces "out of stock" frustrations and optimizes replenishment.
In April 2025, REWE Group announced a major milestone in its digital strategy by selecting . This multi-year initiative involves migrating 73 SAP software systems to Google Cloud . Key objectives of this cloud migration include:
Next time you scan your PAYBACK card at a REWE checkout or order groceries via the app, take a moment to appreciate the invisible digital engine humming in the background—ensuring your bread is fresh, your bill is accurate, and your data is secure. rewe sap
You might wonder, "How does this affect my shopping trip?"
Here is how SAP specifically helps REWE dominate the market: In the past, inventory data was often processed
: Integration with SAP HANA enables real-time data processing and a value-adding management data warehouse for better financial transparency and decision-making. Supply Chain & Logistics Integration
: SAP data is used alongside Google Cloud and IoT technologies to optimize partly automated warehouses and ensure perishable foods reach stores at the correct temperatures. Technical Implementation Highlights When a customer checks the REWE app to
: To communicate with its vast network of suppliers, REWE utilizes EDICOM and Softzoll for EDI (Electronic Data Interchange), processing message types like purchase orders and e-Invoices.
: By moving away from on-premises hardware, REWE can scale its IT infrastructure in real time to meet business demands, such as peak holiday shopping seasons.
REWE is a pioneer in "Unified Commerce"—blending the online and offline experience. SAP helps bridge this gap. When you place an order for delivery, the system treats the local REWE store as a fulfillment center. The SAP backend ensures that the price you see online matches the price on the shelf, managing complex pricing structures and promotions seamlessly.